AARTI SaMANI

Contributer

Aarti Samani is the founder of Shreem Growth Partners, specialising in social engineering and AI deepfake fraud resilience. With over 20 years' experience in financial services and AI innovation, Aarti has launched category-defining products, including predictive language keyboards and face biometric authentication. Her work has reshaped how organisations address identity verification and the growing threat of impersonation fraud.

Possessing a depth of knowledge in deepfake fraud and workings of regulated sectors, Aarti operates at the intersection of business, technology, and psychology. She is sought-after by major media outlets including BBC and CNBC to commentate and lecture on AI, deepfake and cybersecurity, and lectures on these topics at Durham Business School, INSEAD, and MIT. 

Aarti hosts the Deepfake Resilience Symposium series in partnership with the British Consulate-General in the United States and speaks at global events including Money2020 and Identity Week.

Connect on LinkedIn with Aarti.

Featured
The Bookshelf Edit Episode 2
The Bookshelf Edit Episode 2

In this episode of The Bookshelf Edit, Farah explores It’s Not in the Manual: Real-World Leadership for Security and Risk Professionals by Michael Gips. She unpacks the book’s core themes - including leadership without clear rules, managing risk rather than “solving” it, and how leaders operate when frameworks fall short - and explains why these insights matter for today’s security and risk professionals.

Weekly News Roundup: The Disruption of Order
Weekly News Roundup: The Disruption of Order

Sunday 11/01/2026

In a week defined by the U.S. extraction of Maduro, the formalisation of China’s "Electrostate" mandates, and the continued erosion of order in the West Bank and Iran, the global risk landscape is shifting in real-time. We provide a pragmatic analysis of the top stories currently rewriting the security playbook for 2026.

Security Trends 2026: Deepfakes
Security Trends 2026: Deepfakes

As deepfake-enabled fraud becomes more automated, scalable, and sophisticated, organisations are being forced to rethink how they approach trust, verification, and human risk. In this Security Trends for 2026 Q&A, Aarti Samani examines why deepfakes are no longer a niche technology threat, how social engineering and broken processes are being exploited at scale, and what real resilience looks like in an era of autonomous fraud.